Does PPC Work Better in Smaller Markets Than Local SEO?
In small towns or niche local markets, business owners often ask: Should I invest in PPC or SEO? This guide explores how market size changes performance, cost-efficiency, and strategy—and reveals when one channel clearly wins over the other.
Cost Per Lead Comparison: SEO vs PPC for Small Businesses in Canada
If you're pouring money into digital marketing, you need to know how much each lead is really costing you. The two most common ways to get leads online—SEO (Search Engine Optimization) and PPC (Pay-Per-Click)—work very differently. Understanding their true cost per lead (CPL) helps you decide where to invest and how to scale.